Kim Kardashian unveils the enticing SKIMS Valentine's Day Collection, showcasing sizzling outfits just hours before the launch. In a video shared on Instagram, the SKIMS founder flaunts a sheer pink bra and pants set adorned with tiny velvet hearts, exclaiming, "How cute is this from the Valentine's Day Shop?" Another video features a captivating light and hot pink lacy shorts set, with Kardashian expressing her obsession.
However, the collection's popularity led to a surge in traffic, causing the SKIMS website to crash during the Valentine's Day launch. Responding to the overwhelming demand, SKIMS released a statement acknowledging the record-breaking traffic and assured customers that Shopify was working to resolve the issue promptly. The site was restored shortly after, with Kardashian encouraging followers to "SHOP NOW" on social media.
Leading up to the launch, SKIMS announced Lana Del Rey as the face of the Valentine's Day Shop. Del Rey, an avid SKIMS fan, expressed excitement about being featured in the campaign, praising the collection's dreamy aesthetic. The limited edition campaign captures an Old Hollywood and vintage Americana vibe, with the Grammy nominee showcasing her sexiest looks for the romantic collection.
The SKIMS Valentine's Shop boasts over 29 limited-edition collections, including sultry lingerie and cozy pink-and-red pajamas, catering to various styles and body types. Prices range from $16 to $124. The collection's diversity and appeal are emphasized in the release, making it accessible to everyone seeking intimate, sleep, and loungewear options.